Validate before build
Test ideas and products by modeling real market demand with AI
Demand potential
Spot early signals of whether the idea resonates
Segment patterns
Identify groups of users with different reactions
Value perception
Understand what aspects users find meaningful
User insights
See how people think, behave, and what motivates them
Adoption signals
Learn where interest is stronger - and what might limit adoption
Risk indicators
Surface assumptions that deserve early validation
Just tell us about your idea, product, or business
SaaS - platform for freelancers and small businesses
Telegram - bot for online course creators
CRM - System for Agency or Studio
Booking Management Application
Online analytics service for marketers
AI - assistant for designers or copywriters
App for boosting concentration and attention
Coaching Session Platform for Executives
Educational product for startup founders
Marketing agency with a focus on performance
Online Course on Stress Management and Productivity
Diet and nutrition selection service
Platform for local services (fitness, salons, yoga)
Consulting or an agency that wants to understand who its ICP is
App for internal team communication
Beauty studio with a subscription model
Online Training Booking Platform
Attention and Focus Development Program
Coaching Platform for HR Executives
Online School for Entrepreneurs
Clothing brand for active moms
Marketplace for IT professionals' accessories
Coffee subscription for a small office
Custom laptop cover service
AI - Platform for Small Business Marketers
CRM - Solution for the Beauty Industry
Online course for project managers
Targeted Advertising Agency
Online doctor appointment booking application
Fintech - Product for the self-employed
SaaS - platform for freelancers and small businesses
Telegram - bot for online course creators
CRM - System for Agency or Studio
Booking Management Application
Online analytics service for marketers
AI - assistant for designers or copywriters
App for boosting concentration and attention
Coaching Session Platform for Executives
Educational product for startup founders
Marketing agency with a focus on performance
Online Course on Stress Management and Productivity
Diet and nutrition selection service
Platform for local services (fitness, salons, yoga)
Consulting or an agency that wants to understand who its ICP is
App for internal team communication
Beauty studio with a subscription model
Online Training Booking Platform
Attention and Focus Development Program
Coaching Platform for HR Executives
Online School for Entrepreneurs
Clothing brand for active moms
Marketplace for IT professionals' accessories
Coffee subscription for a small office
Custom laptop cover service
AI - Platform for Small Business Marketers
CRM - Solution for the Beauty Industry
Online course for project managers
Targeted Advertising Agency
Online doctor appointment booking application
Fintech - Product for the self-employed
SaaS - platform for freelancers and small businesses
Telegram - bot for online course creators
CRM - System for Agency or Studio
Booking Management Application
Online analytics service for marketers
AI - assistant for designers or copywriters
App for boosting concentration and attention
Coaching Session Platform for Executives
Educational product for startup founders
Marketing agency with a focus on performance
Online Course on Stress Management and Productivity
Diet and nutrition selection service
Platform for local services (fitness, salons, yoga)
Consulting or an agency that wants to understand who its ICP is
App for internal team communication
Beauty studio with a subscription model
Online Training Booking Platform
Attention and Focus Development Program
Coaching Platform for HR Executives
Online School for Entrepreneurs
Clothing brand for active moms
Marketplace for IT professionals' accessories
Coffee subscription for a small office
Custom laptop cover service
AI - Platform for Small Business Marketers
CRM - Solution for the Beauty Industry
Online course for project managers
Targeted Advertising Agency
Online doctor appointment booking application
Fintech - Product for the self-employed
SaaS - platform for freelancers and small businesses
Telegram - bot for online course creators
CRM - System for Agency or Studio
Booking Management Application
Online analytics service for marketers
AI - assistant for designers or copywriters
App for boosting concentration and attention
Coaching Session Platform for Executives
Educational product for startup founders
Marketing agency with a focus on performance
Online Course on Stress Management and Productivity
Diet and nutrition selection service
Platform for local services (fitness, salons, yoga)
Consulting or an agency that wants to understand who its ICP is
App for internal team communication
Beauty studio with a subscription model
Online Training Booking Platform
Attention and Focus Development Program
Coaching Platform for HR Executives
Online School for Entrepreneurs
Clothing brand for active moms
Marketplace for IT professionals' accessories
Coffee subscription for a small office
Custom laptop cover service
AI - Platform for Small Business Marketers
CRM - Solution for the Beauty Industry
Online course for project managers
Targeted Advertising Agency
Online doctor appointment booking application
Fintech - Product for the self-employed
For founders and early teams exploring ideas, demand, and user motivations
founders and teams have tested ideas and products through the BHAG platform
fast, fully automated research pipeline
hours saved for founders and teams
average confidence score based on internal benchmarks
Built for founders and early teams who want clarity before building
01
Exploring ideas
Discover directions where interest and opportunity may exist. See where real demand could emerge before you commit to a specific path
02
Validating a concept
See who reacts to your idea and why. Understand whether the concept solves a meaningful problem for a real segment
03
Refining an early-stage product
Compare different strategic directions and see which ones show stronger demand signals and opportunities. Identify where your product truly resonates — and what to adjust for growth
BHAG — a SaaS platform that models your market
It turns your idea into a structured map of demand, segments, and opportunities — in just 4 hours
Deep behavioral modeling
BHAG simulates multiple behavioral scenarios — similar to what an experienced researcher would uncover — analyzing motivations, contexts, and potential barriers without manual interviews.
Market-Representative Sample
The platform generates a diverse set of behavioral profiles, each interpreting your idea from different contexts and motivations. This creates a cohesive picture of how the market might respond, rather than isolated opinions.
Strategic direction
BHAG highlights where demand signals appear stronger and where uncertainty remains, giving you a structured sense of which paths are worth exploring next.
Behavioral segment profiles
For each segment, BHAG outlines context, core tasks, motivations, value drivers, barriers, and decision logic. This helps you understand how different types of users might think and choose, without involving real users or personal data.
Value perception analysis
The platform uncovers which aspects of your idea resonate, which create hesitation, and which are overlooked — helping you see what a compelling version of your product could look like.
Segment mapping and potential
BHAG identifies pattern-based segments and compares them across key dimensions: scale, perceived value, competition, complexity, and uncertainty. This reveals which directions look promising — and which may lead to wasted effort.
HOW IT WORKS
Just 3 steps to get started
From uncertainty to direction — in just 4 hours
Describe your idea or product
Share a short description of what you're building — a concept, a feature set, or an MVP. BHAG extracts the underlying assumptions and prepares the modeling scenario
Choose your target market
Select the country or region you want to explore. The platform adapts modeling logic to local expectations and decision patterns
Get your Discovery Report
In about 4 hours, you receive a structured view of how your idea or product might be interpreted by the market: demand signals, behavioral segments, value drivers, barriers, and the strategic paths worth exploring next. A clear, actionable snapshot that helps you move forward with confidence — without manual research
Pricing
Choose the clarity you need — before investing time and money
Health Check
$49
per research
Quick clarity before you commit
- Segments overview: who might care and why
- Value signals: what people could find meaningful
- Risk signals: what could limit interest
- Decision guide: continue, refine, or pause
Pro
$99
per research
Structured direction for confident decisions
- Segments map: clearer patterns and differences
- Value drivers: what increases interest
- Adoption barriers: what holds people back
- Strategic next steps: where to focus now
Premium
$149
per research
Maximum insight before investing further
- Expanded segments: deeper patterns & nuances
- Opportunity landscape: strongest directions to explore
- Strategy scenarios: alternative paths for product growth
- Value architecture: what a winning product might look like
Questions?
We’ve got answers
Everything you need to know before you get started