# BHAG AI > BHAG AI is a SaaS platform that models market demand using AI and Advanced Jobs To Be Done (JTBD) principles to transform product ideas into structured maps of demand, segments, and opportunities. The platform simulates behavioral scenarios to analyze motivations, value perception, and adoption barriers for founders and product teams. It provides automated Discovery Reports that guide product-market fit decisions within 12 hours. ## Core Platform - [Home](https://bhag.ai/): Overview of market modeling and the AI research pipeline. - [About Us](https://bhag.ai/about/): Mission, team background, and the philosophy of building for understanding. - [Pricing](https://bhag.ai/pricing/): Details on Health Check, Pro, and Premium research tiers. ## Methodology & Insights - [How it Works](https://bhag.ai/#how-it-works): Explanation of behavioral modeling and segment mapping. - [Advanced JTBD](https://bhag.ai/about/): Context on the theoretical framework used for modeling market perspectives. ## Legal & Support - [Terms of Service](https://bhag.ai/en/terms-of-use/): Platform usage terms and service descriptions. - [Privacy Policy](https://bhag.ai/en/privacy-policy/): Data handling, security protocols, and user privacy rights. ## Optional - [Contact](https://bhag.ai/about/): Feedback, partnerships, and technical support inquiries.